What am I doing now?
I am back to basics!
My little membership campaign is well. A solid group of regular customers opted in on the idea and I am very happy about that. I will not be pushing the the membership idea out broadly in the forecoming future. Instead I will be focusing on what I do best: Drink wine and write emails about it.
In October I will be going on a wine trip to Italy with six of my loyal customers and a minivan. Lombardy -> Veneto -> Emilia-Romagna -> Tuscany. Can’t wait!
A few new producers will probably mix in with the established ones during the fall.
Thanks to Derek Sivers and the /now page movement.